Start by visualizing your dream business. You might see a generous space with a great ambiance, complemented by functional elements like signage, freestanding displays, built-in millwork, other cool fixtures, and a bustling number of people defining your customers' experience and brand.

At Erin Morris, we believe that truly understanding a client's needs is about more than just listening—it's about putting ourselves in their shoes and seeing the world from their perspective.

Scaling a brick-and-mortar business involves several stages of development, reflection adjustment, and growth. Throughout each stage, the key to success is careful collaboration with vendors, including real estate professionals, graphic designers, signage vendors, architects, and interior designers. Our team at Erin Morris wants to help you through this process.

In today's competitive market, identity is important when you are establishing a brand—and sometimes, doing this by means of optimizing your physical space is a great way to communicate your essence and vision.

When starting a brick-and-mortar business, signing a lease agreement is one of the most critical decisions and determinants of success. Before diving head-first into a significant financial and time commitment. As a tenant, you’ll have to consider how to plan and prepare for a smooth execution of what you’re promising to perform in the lease. By reviewing timelines and contract terms and collaborating with a trusted real estate professional, architect, and design team, you can set yourself up for success before signing, laying the foundation for a thriving, sustainable business.

Vuori, a brand that perfectly represents the active and vibrant lifestyle of Coastal California, has taken a bold step with one of its newer flagship stores, we had so much fun bringing this vision to life! Let's explore how the design of Vuori's Century City flagship store makes it an elevated space both Vuori and Erin Morris are proud to present and elaborate on the creativity and strategic planning behind this dynamic location.

Get an architect's perspective on Salty Bear Brewery's design. Learn how Erin Morris created a welcoming space blending craft beer and community spirit.

We believe brick + mortar is still the ultimate validation of brand. 

It is hard enough to build something- a brand, a movement, a building, an idea.