Project Brief

Rip Curl Huntington Beach was the first of a rebranded store experience for the surf brand.  Bringing lighter finishes, a wider variety of cladding materials the new fit-out shows Rip Curl’s relevance to the retail portion of the action sports industry.  Of Rip Curl’s store portfolio, the Huntington Beach store draws on the walking traffic in the downtown area while overlooking the beach.  The bright, fresh feel is a natural draw for foot traffic.