Big Design, Small Space

Urban Decay’s first stand-alone store posed several design challenges.  How to align the punk-glam brand within the glam (but not so punk) Fashion Island development?  How to fit all of Urban Decay’s creative and fun ideas for their first store in the small store footprint?  

In the end, the flagship location checked all the right boxes (photo booth, gourmet coffee bar and ceiling scraping silver tree) and has acted as a cornerstone for the growing brand.


  • Edgy design and material mix
  • Photo booth, espresso bar and video wall
  • Custom design of artful installations


"This is what make-up heaven looks like."

- Morgan M.